Tuesday Stir

By Kyle O'Brien 

-The Nature Conservancy (TNC) and Superconductor, the creative agency founded by The Russo Brothers and Justin Lin, have launched “Nature is Our Solution,” a brand anthem directed by documentary filmmaker and long-time TNC supporter Peyton Wilson.

Filmed across California, the piece interweaves extraordinary images of natural beauty, scientists in the field, and children at play, with familiar clips of scorched earth and littered waterways. Actor Ewan McGregor lends his voice to describe nature, not as a destination but as a connection between all of us.


-Speaking of outdoor activities, a wave of trailblazers and some brands are aiming to tackle the lack of diversity in outdoor activities.

-Parisian soccer team Red Star has developed a mobile phone background that includes the QR code that proves a person had been vaccinated to help fans enter the stadiums faster on match days.

-Publicis Groupe has promoted Magnus Djaba to global chief client officer, a newly created position.

-As demand by marketers to access the constantly growing gaming audience grows, international social media creative agency We Are Social is formalizing its offer in esports.

-Adweek celebrated the 250th episode of its podcast with a trivia test of knowledge about the ad industry.

-In honor of Transgender Awareness Week 2021, health benefit brand Euphoria.LGBT is launching its new “Become Who You Are” campaign.

-Growth in ad spending is attracting more advertisers, content rights holders and publishers to CTV and OTT, and sports broadcaster Team Whistle thinks it can make money from all of them, thanks partly to an ad agency it acquired last spring, according to Digiday.