Tuesday Stir

By Erik Oster 

-Yesterday was Patriot’s Day in Boston, a local holiday celebrated on the the third Monday of April which usually marks the running of the Boston Marathon. In the marathon’s absence, MullenLowe and The Boston Globe crafted a 60-second “Boston Is Still Running” anthem to Boston’s resilience, bringing the campaign together in just seven days. John Krasinski narrated the effort (video above).

-Lots of folks are welcoming pets to their homes as they practice social distancing. Here’s how pet brands are responding to the Covid-19 pet ownership boom.

Planter’s Baby Nut is back. So we’ve got that going for us, which is nice.


King Arthur’s Flour sales rose in the month of March.

-WPP is shuttering shopper marketing agency Triad.

-Nintendo’s Animal Crossing has emerged as a media channel for brands during the coronavirus pandemic. 

-Amsterdam-based thought leadership agency The Humblebrag hired Marit de Hoog as impact marketing manager.