-Edible Arrangements has become Edible, and new AOR Tombras has made a vibrant brand platform and campaign, “Be Sweet Today,” highlighting all the ways the fruit, chocolate and other treats from the company can brighten someone’s day.
The goal of the campaign is to establish Edible as a brand for everyday gifting for friends, colleagues, family members or even yourself. To direct the work, Tombras sourced director Drew Kirsch from Tomorrow.
–Rishad Tobaccowala writes that we would probably be better off without lengthy PowerPoint decks.
-A new ad campaign from Texas-based Ranch Rider Spirits Co. leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date.
-GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team,
-Adweek Europe Bureau Chief Stephen Lepitak writes about what it’s like to tour Johnnie Walker’s $200 million brand house in Edinburgh, Scotland.
-The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2021 winners and you can watch them here.
-Highlighting the need that many have for social experiences, Dick’s Sporting Goods is launching its new platform, “Together,” in support of its new Public Lands retail concept.
-The acting world lost one of the best in the business far too soon, as Michael K. Williams died at age 54.
-As part of its 3 Actionable Insights series, The Drum talked with Fiverr Chief marketer Gali Arnon on being a leading marketplace for freelancers as the company readies its next marketing campaign.