Tuesday Stir

By Kyle O'Brien 

@dezzisaenzMask + Beats ##MaskOnDanceOn 😷 🧼 ❤️ 🎵 ##WearAMaskDance ##Dance ##FYP ##partner♬ Wear A Mask – Young Vax

-There’s a new dance sweeping the nation, or at least the TikTok-verse, and it involves wearing a mask and washing your hands. Americares, the nonprofit provider of donated medicine and medical supplies, worked with Zambezi and Hallwood Media on the track “Wear a Mask” to educate and shift the behaviors of young adults – a demographic that has been largely apathetic and resistant to Covid-19 health and safety protocols.

The track, by fictional rapper Young Vax, was shared with TikTok influencer and choreographer Dezirea Saenz, who developed a fun, easy dance to encourage others to join in and share. The video has already been shared by other influencers and is gaining speed on the platform.


Kai Deveraux Lawson, formerly global director, talent partnerships at WPP, has been hired by Dentsu as svp, diversity, equity and inclusion for the network’s creative operations in the Americas. Lawson is also co-host and producer of the popular Mixed Company Podcast.

-VaynerMedia London ecd Becky McOwen-Banks discusses how Cannes Lions moving to the digital realm this year can level the playing field and makes the famed creativity gathering less exclusive.

-Dating app Tinder has hired former Pizza Hut executive George Felix, as its new chief marketing officer.

-Now that England has allowed pubs to reopen their gardens, with pubs in Scotland and Wales to follow later in the month, Stella Artois is donating one pound ($1.38) in tips to bartenders for every pint of Stella sold, up to 500,000 pounds ($691,500) across the three countries.

-Vice Media has stated that the 2021 version of its pop-up experience, 29Rooms from Refinery29, is scheduled to return in September in New York City, tweaked for Covid-19 protocols.

-With so many celebrities starting alcohol brands, finding success in a bottle needs authenticity and plenty of celebrity involvement.

Digiday talked with YouTube stars Alisha Marie and Remi Cruz about how they and other influencers have effectively formed their own media companies.