-Ogilvy Paris launched a taste-testing fueled “The Real Surprise of Christmas” campaign for ALDI illustrating the influence of price on perception (video above).
–Motel 6 appointed Kansas City independent Barkley as agency of record, after firing longtime partner The Richards Group during the review process in response to founder Stan Richards‘s comments during an internal agency meeting describing a campaign concept as “too Black.”
-Candy brand Airheads and auto insurance company The General appointed Chicago-based agency Highdive, Adweek’s Fastest Growing Agency of the Year for 2020, as creative agency of record.
-Marketers are finding more ways to get brands into video games.
–Junior ad talent faces a lack of opportunity with agency hiring stalling.
-Data-driven customer engagement company Merkle Response Management Group (RMG) promoted Kent Grove to president.