-Innocean debuted an at-home cooking series for LG luxury appliance brand Signature Kitchen Suite featuring New York Times food writer and cookbook author, Mark Bittman and SKS executive chef Nick Ritchie (video above). It can be a bit dry at times (something you never want your chicken to be) but it’s informative, brand-appropriate content and we’re longtime fans of Bittman (whose How to Cook Everything is a go-to reference).
-Publicis Groupe’s Zenith retained the majority of the Reckitt Benckiser account, with Omnicom Media Group’s Hearts & Science picking up the Nutrition division, which includes leading infant formula brand Enfamil.
-Speaking of Hearts & Science, they picked up U.S. media for Autotrader and Kelley Blue Book.
-Filed under, “Huh, I never would have thought about this but, now that you mention it, this makes sense.” Bud Light is looking to change the ratio in the EDM DJ world, dominated by men, and worked with Anomaly on a documentary about the issue.
–Your agency died of dysentery.
–Marketers are not happy with their brand’s response to the pandemic.
–Jenny Luong rejoined Zulu Alpha Kilo as associate creative director.
-StockX killer, GOAT launched its first-ever brand campaign for the platform. We’re fans of this Supreme Fleur De Lis hockey jersey on the site. And it’s a nifty spot. Not earth-shattering by any stretch, but it helps articulate the brand’s position well. We made up that “StockX killer” thing. We thought that it would make us sound smarter.