-Samsung Electronics America celebrated the launch of its 2024 TV and audio lineup during its annual Unbox & Discover event. Joined by Molly Shannon and Tim Meadows, Samsung debuted a nostalgia-inspired, spoof marketing video, “Best in the House,” a faux sitcom with a ’90s sensibility from Quality Meats Creative. “Some of my favorite memories of working in TV and film are from the ’90s—cue Mary Katherine Gallagher. That’s why I couldn’t pass up the opportunity to collaborate with Samsung on this 90s-inspired campaign—and reunite with Tim,” said Shannon in a statement. “It’s really astonishing how innovations like these new Samsung TVs can even upscale older content into incredible picture quality. Every detail is transformed, from the butterfly clips I wore on set, to the retro ’90s living room we set up.”
-The 2024 Paris Olympic and Paralympic Games will feature some of the world’s biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev and others, and ADWEEK is tracking how these brands and more are activating in the build-up to, and during, the Summer Games.
-FCB London’s latest taboo-busting work for toilet paper brand Andrex shows that it doesn’t have to be dirty work.
-ADWEEK takes a look inside 5-Hour Energy founder Manoj Bhargava’s decision to sacrifice Sports Illustrated.
-With its new global campaign from TBWA\Chiat\Day, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history.
-Judging for both The One Show 2024 and ADC 103rd Annual Awards are currently underway, as the more than 500 jury members from 48 countries converge to review top creative work from around the world. For a behind the scene look at The One Show 2024 judging taking place in Punta Cana, Dominican Republic, top creative leaders who are members of The One Club’s board of directors got “inside the mind” of three of this year’s jury presidents to discuss what they are seeing. Board member Anselmo Ramos, co-founder and creative chairman at Gut, speaks with Kevin Mulroy, Mischief ecd, partner, and The One Show 2024 Jury President for interactive, online and mobile. Leslie Sims, CMO, CCO at Impossible Foods, interviews Rapha Abreu, global vp, design, The Coca-Cola Company, and The One Show 2024 jury president for brand-side/in-house. Brian Collins, founder, CCO at Collins, chats with Kaleeta McDale, chief experience design officer, VML Atlanta, and The One Show 2024 jury president for creative use of data, creative use of technology.