-Saputo USA’s Treasure Cave, a blue cheese brand, has come up with a brand campaign that explores the cave in all its wacky glory. “You Might Love It Here” features a series of ads from Carmichael Lynch that go spelunking to find cave-dwelling characters as bold as blue cheese itself. The characters sing, hang upside down and dance around while praising the funkiness of Treasure Cave blue cheese. The ads were directed by Andreas Nilsson of Biscuit Filmworks.
–Fatih Mehtap, a marketing consultant who runs Marketing Beans Media, is wondering why more people aren’t talking about non-compete clauses.
-One of Johannes Leonardo’s first employees, John McCarthy, has returned to be its first CMO.
-Alphabet, Microsoft and Meta all showed growth during their quarterly earnings announcements, which is a sign that the ad economy may be recovering.
-The latest Yeah, That’s Probably an Ad podcast talked with photographer Cam Kirk about the launch of his Collective Gallery.
-In honor of hip-hop’s 50th anniversary, Pepsi Max has launched an international campaign honoring The Notorious B.I.G. and his legacy in the genre.
-Today, WellingtonNZ, the New Zealand city’s economic development arm, is hosting an interactive pop-up experience in New York City, created to emphasize the unique life-work balance Wellington offers. From noon to 7 p.m. at Herald Square’s Big Screen Plaza, New Yorkers and visitors will be able to push a custom-built, larger than life ESC key to search through a catalog of current employment opportunities in Wellington.
-KFC Canada is bidding farewell to its bland old fries in favor of its new seasoned fries. In a campaign from Courage, and leveraging real tweets and commentary from Canadians, KFC is creating mass awareness for their new fries with a campaign that marks the end of its “Soggy Fry Era.” The campaign includes mass creative, a funeral procession and an online funeral with a eulogy that pays homage to the disdain for the old fries. Canadians had the opportunity to pay their final disrespects to the old fries as a hearse made its way through the streets of Toronto, but for those who were unable to bid their farewells in person, can tune into a live streamed funeral today at noon at kfcfryfuneral.com.