Tuesday Stir

By Kyle O'Brien 

-Urban legends are born from word of mouth, and the latest Subaru Canada ad from Zulu Alpha Kilo for the new Crosstrek makes a legend out of the best-selling model. In it, a series of folks tells of the tall tales they’ve heard about the car, including about a thing that “lives deep in the city” and “wanders the streets at night in search of food.” Zak Mroueh, Zulu Alpha Kilo’s founder and creative chairman said: “This idea gave us the opportunity to turn the Crosstrek into this larger-than-life hero of urban adventure, while also having a lot of fun with our cast of characters.”

-A combination of data and swag is proving to be a successful combination for brands and marketers.


-The latest “Yeah, That’s Probably an Ad” podcast finds sustainability editor Kathryn Lundstrom and digital editor Colin Daniels talking live from South by Southwest.

-Adweek has compiled a gallery of the sessions from Adweek’s examination of the impacts of inclusive marketing in The New Consumer virtual summit.

-After its brand Persil’s ads were banned for greenwashing claims, Unilever is now welcoming regulators’ greenwashing crackdown.

-To learn more about Ulta Beauty’s success story, the latest Speed of Culture podcast spoke with its vp of integrated marketing and media, Karla Davis.

-One year after removing its paywall, publisher Quartz’s traffic has continued to drop.