-Troy-Bilt has chosen an interesting way to sell outdoor power equipment. The “Low, Slow & Mow” campaign from Marcus Thomas helps people save time in the kitchen by offering recipes that can be done while they tackle their own gardening tasks. The campaign features easy recipes, along with links to videos on TikTok or Instagram, where cooking and DIY experts show how they prepare each recipe before getting outdoors to complete a lawn or gardening project while dinner cooks. The experts include Matthew Bounds, Lisa Chun and Heather Bell.
-Stagwell has merged four agencies to form a new version of Crispin Porter + Bogusky, folding in Observatory, MMI and Vitro.
-This week’s “Let’s Talk About Brands” podcast talks about how small companies can build strong, amazing brands just like the big guys.
-Sustainability honors have been handed out at Adweek, and Futerra’s Solitaire Townsend talked about marketing’s sustainable future.
-Another sustainability star is Duncan Meisel, who founded the Clean Creatives campaign that is trying to avoid dire consequences for the Earth.
-Brands looking to get away from digital clutter are turning to an old standby: direct mail, which is making a comeback.
-The One Club for Creativity has announced the 2023 finalists list for The One Show, now celebrating its 50th year during Creative Week in New York May 18. FCB New York leads the world with 47 finalists entries, Ogilvy UK London secured 38 One Show 2023 finalists, and with 31 One Show finalists is Area 23 New York.