Tampa-based agency PPK has won an annual contract with Bridgestone Americas after an invitation-only RFP process. PPK will provide consumer channel marketing for both the Bridgestone and Firestone tire brands at point-of-sale across the U.S., as well as digital support and execution covering authorized dealers and key account partnerships nationwide.
PPK was selected by Bridgestone Americas following an invitation-only RFP process.
“We selected PPK for our current business needs because their strengths align very nicely with what we were looking for—a disciplined, process driven agency. PPK delivers that in spades,” Merritt Gilbert, director, consumer replacement marketing at Bridgestone Americas, Inc. said in a statement.
PPK’s first work for Bridgestone Americas will launch in May 2023 in-store and online everywhere Bridgestone and Firestone tires are sold.
“Through our proven processes and demonstrated success, we earned the opportunity to participate in this RFP and build a lasting and impactful relationship with Bridgestone Americas,” said Jess Vahsholtz, executive director, account management at PPK in a statement.
Garrett Garcia, PPK’s president, said the win will allow the agency to have a significant impact on driving the Bridgestone business forward.
“We’re excited to work with incredibly talented clients and partners, and to showcase our creative and strategic value for these industry leading tire brands,” said Garcia in a statement.
PPK was also recently named agency-of-record for iconic brands Wonder Bread and Tastykake. PPK has over a decade of success working with in-store experience, branding activation and promotional work across industries including retail, QSR and healthcare. The agency has grown its staff by 40% in the last year.