-Agency The Hallway launched the first campaign for Australia’s new streaming service Binge, entitled “We’re for the Bingers” (video above).
The Hallway partner, executive creative director Simon Lee explained that the campaign was delayed by the Covid-19 pandemic.
“We were about to go into production on a large-scale TVC when the country went into lockdown, which meant we needed to change our whole direction pretty much overnight,” Lee said in a statement published in LBB. “The team jumped straight into reconceptualizing and planning a brand launch in this new world we found ourselves living in. The resulting campaign is a testament to the agility of our team and a great collaborative relationship.”
-Adweek takes a look at the future of ad schools.
-Rain the Growth Agency senior director, client development Bianca Reed discusses racial inequity.
-Adweek explains how cookies work and why they’re going away.
-Verizon CMO Diego Scotti talks about the importance of equality in hiring.
-The Drum asks if social distancing measures due to the coronavirus pandemic will lead to an explosion of agencies without a physical office.
-RAPP U.K. confirmed that Al Mackie will continue as CCO following the merger with Proximity London.