-Iris Amsterdam worked with production company Eyeforce to promote the “Thank You Care Takers” initiative, created by of a group of entrepreneurs and volunteers across multiple countries to collect messages of gratitude from the public to be delivered to caretakers in hospitals, clinics and other places where they’ve put in countless hours away from their families (video above).
The goal of the effort is to collect 1 million messages to send directly to 10 million caretakers around the world. To aid in the effort and promote public participation, companies have donated broadcast airtimes and other commercial spaces, allowing the campaign to run on broadcast, print and OOH.
–Supplier diversity programs may suffer in the coming months, according to a new ANA report.
-BBDO New York is your Webby Agency of the Year. Here are the rest of the 2020 Webby Awards winners.
-The race is on to build the perfect streaming service.
–Kevin Mayer is TikTok’s new CEO.
-Crocs appointed Amsterdam and London-based agency Hey Honey as social media AOR for Europe.
-Campaign takes a look at how E. & J. Gallo Winery’s Barefoot Wine brand is responding to a spike in at-home drinking during the pandemic.