Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says

Minority-owned businesses may take a hit as a result

A group of people sitting in chairs
Spending on diverse suppliers for marketing and advertising efforts is likely to decrease this year, according to a new ANA report. Getty Images

Many companies are expected to pull back marketing and advertising spend in light of the economic downturn spurred by Covid-19, and it looks like some of their initiatives dedicated to diversity and inclusion will be adversely affected as a result.

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@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.