Tuesday Stir

By Kyle O'Brien 

-Every hour, another LGBTQ+ person becomes a victim of violence in Brazil, according to research based on information from the Brazilian public health system. Those attacks leave scars and marks—and fashion designer Isaac Silvia wants to change the narrative of violence that happens by showcasing these marks and stories in a place everyone watches: the fashion world. “Visible Mark,” done in tandem with FCB Brasil, is a collection comprised of white pieces featuring a single detail in color, in the exact spot of the scars real people have received. To hear those stories, smart phones can be placed close to the colored mark.

-A big chunk of the ad world is in Cannes for the Cannes Lions Festival of Creativity. In one of the first awards, Lebanon’s An-Nahar Newspaper and Impact BBDO Dubai received the Grand Prix in the Print & Publishing Lions for “The Elections Edition.”

-Dentsu Creative is an amalgamation of global agency brands DentsuMB, Isobar and U.S.-based 360i.

-A public health campaign to improve nutrition literacy among children, “Lil Sugar—Master of Disguise,” created by IPG Health company Area 23 for the organization Hip Hop Public Health took home the Health Grand Prix for Good at Cannes on Monday.

-Adidas’ “Liquid Billboard,” which aimed to make swimming more inclusive, won the Outdoor Grand Prix at the Cannes Lions festival on Monday.

-Adweek tested out two new Horizon World experiences: the MINIVerse, from BMW’s MINI division and the Fender Stratoverse, from the legendary guitar maker.

-Edelman’s “New Cascade of Influence” study, unveiled at a session at the Cannes Lions Festival of Creativity, surveyed 14,000 respondents in 14 countries with an oversample of Gen Z.

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