-The 25th edition of the Brooklyn Film Festival (BFF) is taking place June 3-12 and MullenLowe New York has just launched its campaign, “Something to Offend Everyone.” The festival prides itself on never censoring its filmmakers, offering a range of narratives, sensibilities and arguments that explore every aspect of human reality from different points of view. Unfortunately, the fear of offending someone can lead to self-censorship, making it impossible to have open and honest conversations. If art’s raw, unadulterated honesty has become offensive, then the Brooklyn Film Festival has something to offend everyone. This campaign finds a fun and ironic way to invite people to keep an open mind.
–Eric Moore is stepping down as CEO after six years at Elephant and Cara DiNorcia will take over as president.
-Actor and Wild Turkey creative director Matthew McConaughey joins Adweek to sample his custom bourbon—Longbranch—and talk about the process behind its ads.
-Tillamook has enlisted a new face for its ice cream campaign: comedian, actress and vocal ice cream enthusiast Jenny Slate.
-The pop-up shop is now a tried-and-true marketing strategy employed by major and burgeoning brands alike.
-S4 Capital execs talk about why Media.Monks is merging with tech consultancy TheorumOne.
-Drug overdose deaths reached nearly 108,000 in 2021, the highest number ever recorded in a 12-month period and a staggering 52% increase over the previous two years. This rise in overdose-related deaths is being fueled by the prevalence of synthetic opioids, like fentanyl, which were involved in an estimated 66% of overdose deaths during this time period. To address this issue, the Ad Council announced a holistic approach to the overdose crisis, featuring two distinct initiatives: one with leading technology companies Google, Meta and Snap and one with public health organizations to address the current overdose epidemic facing the United States that will be underway later this year. The efforts will roll out, beginning in the summer of 2022, to educate young Americans and their parents and caregivers about the dangers and prevalence of fentanyl in counterfeit pills and illicit drugs and—separately—to help individuals with substance use disorders navigate resources and start their recovery journey.