Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, Wayfair, Rent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.
There was a time when the pop-up shop was considered a niche outreach approach for traveling indie merchants. Now, it’s a tried-and-true marketing strategy employed by major and burgeoning brands alike.