Tuesday Odds and Ends

By Erik Oster 

Canadian agency Rethink is crowdfunding a campaign entitled “One Dollar One Show” whose credit list is for sale (video above).

-IPG’s Initiative named Maureen Bosetti, formerly with Optimedia, as its new chief investment officer.

-Bayer appointed Razorfish and iCrossing to handle digital creative, websites and mobile for specific categories within its Consumer Care division.


-Pokémon will celebrate its 20th anniversary with a Super Bowl ad.

New York-based agency DeVito/Verdi is launching a campaign for Mount Sinai Health System featuring its first-ever television commercials. 

Toronto-based VFX studio Fort York appointed Sam McLaren as executive producer

An unnamed Canadian agency created Daylist, a collection of Spotify playlists for #adlife scenarios like “getting day drunk by accident.”

-San Francisco-based agency barrettSF appointed Jen Hart as senior art director, Peter Henningsen as copywriter and Emily Brody as account manager.

RED of Canada turned its “Question a Day” poll into a helpful infographic on agency life.