–Canadian agency Rethink is crowdfunding a campaign entitled “One Dollar One Show” whose credit list is for sale (video above).
-IPG’s Initiative named Maureen Bosetti, formerly with Optimedia, as its new chief investment officer.
-Pokémon will celebrate its 20th anniversary with a Super Bowl ad.
–New York-based agency DeVito/Verdi is launching a campaign for Mount Sinai Health System featuring its first-ever television commercials.
–Toronto-based VFX studio Fort York appointed Sam McLaren as executive producer.
–An unnamed Canadian agency created Daylist, a collection of Spotify playlists for #adlife scenarios like “getting day drunk by accident.”
-San Francisco-based agency barrettSF appointed Jen Hart as senior art director, Peter Henningsen as copywriter and Emily Brody as account manager.
–RED of Canada turned its “Question a Day” poll into a helpful infographic on agency life.