Tuesday Odds and Ends

By Erik Oster 

-By popular demand, BBDO New York released a behind-the-scenes video for its LiveVine campaign for Lowe’s, with design by Spaeth Design (video above).

-Digitas LBi was named agency of the year by the Multicultural Advertising Intern Program (MAIP) for the second consecutive year.

-Full-service global creative agency ANTHEMIC announced the addition of new public relations client Lucky Strike Entertainment.

-The Association of National Advertisers (ANA) launched a Patent Assertion Entities (often referred to as “patent trolls”) insurance program.

-CBS claims “More People Are Watching TV Now Than a Decade Ago.”

-The New Jersey Devils tapped agency BigEyedWish for creative work for the upcoming 2015-2016 season.

-Film distributor Lionsgate appointed Carat as its media agency, ending an eleven year relationship with MEC.

-Digital marketing agency Leapfrog appointed Matt Kelley as senior vice president, consumer journey.