-Snapchat CEO Evan Spiegel released “What is Snapchat?” to explain the service to parents (video above).
–Doug Wojciechowski, formerly of Team One and Embark Digital, joined Commonwealth//McCann as a creative director.
-Portland-based brand development agency Pollinate announced ten staff additions and a move to a new office space.
-Mountain Dew had a little fun with Twitter’s new autoplay feature.
-Boutique media platform and creative agency crush+lab hired Mike Ferry as head of development.
-New York-based The CHR Group acquired Los Angeles-based Hispanic advertising agency Orcí.
-Waze teamed up with Paramount to offer directions voiced by the Terminator.
-Isobar chief creative officer, Americas Fred Saldanha predicts “What Will Win at Cannes.”