Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

Kids are all about photo messaging, he says

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion.

Snapchat's chief executive, Evan Spiegel, just posted the company's latest video to YouTube. It's tutorial on how the app works, and why 100 million people—mostly young kids—are on it all the time.

At 240 pixels, it probably is the lowest-definition production from a $16 billion company ever.

The sparse video does get to the point, helping parent-types understand what kids are doing taking pictures all day.

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