Tuesday Morning Stir

By Erik Oster 

-David&Goliath races the Kia’s high-performance models on a Texas ranch in a new “Barrel Racers” spot (video above).

-Mondelez consolidated the majority of its global creative account with WPP and Publicis Groupe, with IPG’s The Martin Agency remaining global creative lead on Oreo and U.S. creative lead on Ritz.

-Publicis Groupe acquired Rauxa.


-The Drum asks why Publicis Groupe acquired another full-service agency.

-David hired Sylvia Panico as global chief operating officer.

-Ogilvy vice chairman Rory Sutherland says that the ad industry has “lost the plot” and argues that “efficiency and effectiveness in much marketing activity may be inversely correlated.”

-Facebook is implementing a bold new strategy for curating news stories: humans.

-Digiday shares “Confessions of an agency trading desk exec.”