Tuesday Morning Stir

By Doug Zanger Comment

-It appears that we’re miles away from Brett Favre and “Real. Comfortable. Jeans.” as Wrangler pivots to a more arty vibe in a new ad. The work comes from Halal Amsterdam and director Caroline Koning.

-Who says the CMO role is going away? Not Domino’s as they pluck Emily Somers from McDonald’s and name her the brand’s first-ever marketing chief in the U.K.

-But one marketer that is going away is Edward Razek, Victoria’s Secret’s long-time CMO. Let’s just say things haven’t been going too well for that brand of late.

-Bumble has formed an all-women’s Fortnight team.

-Amazon is squarely on the naughty step around its possible role in the Capital One hack. Oregon senator Ron Wyden wants answers.

-If you’re getting the new Apple/Goldman Sachs credit card, enjoy 10 videos on how to use it. Hint: you’ll be using Face ID authentication a lot.

The new Grey Goose identity, according to Brand New is … “less smarmy.”

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