Tuesday Morning Stir

By Erik Oster 

-French agency Romance launched this “#lamourlamour” spot for grocery chain Intermarché (video above).

-Los Angeles-based digital agency TVGla created a trailer for Spike’s TIME: The Kalief Browder Story, as well as an integrated digital media campaign promoting the six-part documentary series.

-JWT’s longest serving employee, Ginny Bahr, is the agency’s official SXSW correspondent. She began working at JWT in 1951.

-Adweek examines “Why Barbie Wants to Show Dads Playing Dolls With Their Daughters.”

-FCB introduced “Tug of Hope” at SXSW, which unites players in Mexico City and Austin through a digital game of Tug of War.

-Independent agency network Project Worldwide (which includes Argonaut, Partners+Napier and Pitch) launched its Project Pledge program in collaboration with donation platform Benevity. The agency pledged to donate $1 million per year by matching employee donations.

-New study says reaching consumers “when they’re in the right mood” makes ads 40% more effective. So, good food and fine wine?