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LG is showing off its new technologies, and how they fit into our busy lives, in a new campaign launching during March Madness.
The campaign, “Life’s Not Perfect. Life’s Good,” from 72andSunny, showcases LG appliances, including the SideKick pedestal washer and the InstaView door-in-door refrigerator.
It includes eight TV spots, the first two of which will run during the NCAA Final Four tournament and feature college mascots including Michigan State’s Spartan, University of Kentucky’s Wildcat, Oregon State’s Benny Beaver and University of Colorado’s Ralphie the Buffalo.
The mascots knock on the refrigerator door to check out what’s inside, with food appropriate to each mascot (the Beaver’s refrigerator is stocked with hunks of wood, while the Spartan’s is filled with protein shakes, for instance).
“Authenticity, and recognizing that life’s not perfect, is at the heart of our brand promise,” said David VanderWaal, vp of marketing at LG Electronics USA.
“We
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