Tuesday Morning Stir

By Kiran Aditham 

-Four months after opening up shop in New York, Project: Worldwide agency Partners + Napier has been awarded strategic and creative duties for AFAR Media, home to AFAR Magazine, which covers the travel industry.

-Following a “competitive pitch,” global cheese brand Leerdammer, owned by Bel Group, has appointed Blast Radius Amsterdam as its European digital agency. First work from Blast Amsterdam for Leerdammer is slated to debut in Germany in January 2014 and will include a website.


-Paris-based creative studio Hellohikimori has been tapped by Red Bull to handle its international campaign for the global Red Bull BC One breakdancing competition. Hellohikimori is tasked with providing the full suite of comms tools including a TV spot, street marketing, rich media and print work. link

-The Marcus Graham Project, which aims to “mentor and train ethnically diverse men and women in all aspects of media industry,” has launched a PSA for its #AdLife program (above).

-R/GA global CCO Nick Law will serve as jury chairman for the 2013 Young Guns awards (again, not to be confused with the ADC Young Guns). link

-Kansas City-based Barkley has taken over as lead agency for Spirit Airlines. Well, considering the carrier’s past advertising efforts, the only way one can go, really, is up. link