The NFL’s Chicago Bears have appointed independent Chicago-based agency Trisect as its new advertising agency of record following a review.
“We want a partner that can help us deepen fan engagement. Trisect brings a progressive approach that focuses on using technology to elevate the Bears experience in ways that appeal to our increasingly diverse fan base,” said Bears vice president, communications Scott Hagel.
Hagel also stated that a “Every Day is Game Day” video the agency sent to the Bears management before the final day of the review helped Trisect stand out.
“While there is great interest in the Bears and tremendous demand for tickets, the team is always seeking new ways to show all of our fans they are valued and appreciated,” he added. “We compete in a sports and entertainment market with shifting demographics and rapidly evolving media habits. We already feel great about what the Bears have to offer but through innovation we plan to take the fan experience to another level.”
The appointment follows Trisect winning six new clients in the past six months…according to its own press release. Among the client additions are Chamberlain (smart home solutions), Merisant (Equal brand sweetener), Merrick (pet care), Sure PayRoll and Weiman’s (household cleaning).
“Marketers are under tremendous pressure to do more with less. With Trisect they can consolidate a broad range of activity with a single partner to remove complexity and cost,” said Trisect founder and CEO Dick Thomas. “This has been particularly appealing to mid-sized brands.”
Unfortunately, the new agency cannot guarantee that the Bears will have a winning season in 2016.