The Marketing Arm (TMA) has promoted its president, Trina Roffino, to CEO. In another high level move, Andrew Robinson, who previously held the chief executive title, was elevated to the new role of executive chairman.
Roffino is the third CEO in the agency’s 30-year history. As president, she oversaw significant organic growth. Prior to being named president, Roffino served as TMA’s chief client officer. TMA is part of the Omnicom Advertising Collective, a division of Omnicom Group featuring a portfolio of entrepreneurial creative-first integrated marketing agencies.
“During her time as president, Trina has been instrumental in transforming TMA from a transactional agency known for sports marketing and promotions to a business partner steeped in creative strategy and execution across all consumer passion points,” said Robinson in a statement. “You can see it in the new clients we have attracted and the multi-platform work we are delivering across our businesses. Promoting her to CEO not only recognizes her contributions, but positions TMA to build on this momentum.”
Robinson has held the CEO position since 2019, steering TMA successfully through the pandemic and crystallizing its commitment to creativity and cultural resonance. As executive chairman, he will focus on client relationships, agency culture and talent development.
The two executives have worked closely together since 2000 when they held positions at Millsport, a sports agency that later merged with TMA in 2004.
“The growing recognition of TMA’s creative powers and cultural expertise is a testament to Andrew and Trina’s leadership. Andrew’s focus has kept creativity and culture at the center of what TMA does, and Trina has taken that focus to the next level by evolving TMA’s capabilities. You can see it in the award-winning experiential work and noteworthy campaigns the agency has delivered for a broad range of clients,” said James Fenton, CEO of The Omnicom Advertising Collective in a statement.