Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps you perform at your top form, from your favorite drafting table to your best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Next up is Taylor Panconi, senior social media manager at digital marketing and social media agency in New York City.
What is the name of the one tool you use all the time at work, and how does it inspire your work?
Pinterest. While many view it as a forgotten platform, I think it still carries major importance for creatives seeking inspiration and especially social media managers. When I am on my personal social feeds, I come across great content all the time. The only problem is that saving posts for later is a very fragmented way to view it later. Pinterest is the easiest way I have found to pin social posts from friends, brands and influencers and reference them later on, when I am developing brand content.
Why is it your favorite?
My boards are broken out by genre of entertainment. For when I’m working on a show about sports, I have a board to reference filled with the latest social trends from sports teams. When I’m working on a horror series, I have a board that reminds me of all the fun ways I can create jump scares on platform. I love this tool because I’m building up a social strategy library of the best social content for years to come.
How did you acquire your tool or hear about it for the first time?
Pinterest became super helpful for me when I started working on in-world social accounts, the kind that take on the brand voice or character. It was important for me to make sure I was matching the overall strategy and style of other accounts within this world, so I needed to put together a guide of real social content that could be parodied in this fake in-world account.
How does it help you be successful?
I love looking at all the social content that speaks to me in one place. It allows me to find content that matches the style and direction of a campaign I’m working on, while also highlighting what’s been done or overdone—pushing me to change directions and think outside of the box.
Does it have sentimental value?
I have been logging social content on Pinterest for a few years now, so it is sentimental in the sense that I would be very sad if I ever lost my account.
Do you think your tool could go TikTok viral?
I sure hope not, or my secret brainstorm tool will be everyone’s brainstorm tool.
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