Tool Welcomes Managing Director, Live Action From Moxie Pictures

By Erik Oster 

Creative production partner Tool of North America hired Nancy Hacohen as managing director, live action.

Hacohen will be tasked with overseeing all aspects of Tool’s live action work and representing its directorial talent, while working alongside managing partner, innovation Dustin Callif to manage Tool’s day-to-day operations and facilitate innovation and integration its various specialties. She will report to Tool founder and director Erich Joiner.

“Nancy’s track record as a producer speaks for itself,” Joiner said in a statement. “We know firsthand from her previous work with Tool that she is savvy about the business of production, and directors and clients love working with her. Nancy will help define the next chapter at Tool as we position ourselves for continued growth and to better serve our clients in our fast-paced, ever-evolving industry.”


“Tool is known for bringing brands to life through storytelling, and I’m excited to be working with the best in the business,” added Hacohen. “I’m looking forward to joining this award-winning team of directors, creators and innovators, and to helping the company pioneer new frontiers in this exciting era for production.”

Hacohen joins Tool from Moxie Pictures, where she spent nearly a year as an executive producer. She has worked as a freelance executive producer for Tool in the past (including work on “Fans of Love” for the Ad Council’s “Love Has No Labels” campaign), as well as Rock Paper Scissors Entertainment, following two and a half years as an executive producer with Hungry Man.