M&C Saatchi brings back Tom Brady, this time along with his dog, for its third installment of its fall global marketing campaign for UGG Australia.
The spot continues the theme of the Patriots quarterback enjoying his time off the field. Entitled “Down Time,” the 60-second spot opens with Brady walking in slow motion (filmed in black and white), set to serious music. “This is what it all comes down to; this is what all the hard work is for,” Brady says, “The long days, the extra hours, all for moments like these.” Brady then plays with his dog, Lua, while wearing the “Munro” boot from UGG for Men’s Fall collection.
Those who were critical of UGG’s previous Brady-starring ads will find plenty to complain of here with the self-seriousness of “Down Time.” Meanwhile, the Patriots QB can still do no wrong in the eyes of his most ardent admirers. Whether or not he can convince Boston sports bros to lace up UGG boots, though, is another question.
Credits:
Agency: M&C Saatchi Los Angeles
Executive Creative Director: James Bray
Creative Director: Ron Tapia
Creative Team: Stephen Reidmiller, Jamie Dos Santos
EVP Director of Operations: Rachel Nairn
Account Director: Christy Shannon-Hayes
Account Supervisor: Makeia Carrier
Producer: Jen Weinberg
Production Company: HSI
Director: Brendan Malloy
Editorial Company: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: James Dierx
Executive Producer: Joni Williamson
Producer: Joanna Manning
Finishing: Carbon VFX
Creative Director: Chris Noellert
Executive Producer: Marlo Baird Kinsey
Associate Producer: Nick Vassil