Tiffany & Co. Wants Your Agency’s Media Pitch

By Patrick Coffee 

hepburn_audrey_breakfast_at_tiffanys_132-227x300Holly Golightly’s favorite brand is looking for a few good agencies to pitch it: retailer Tiffany’s officially began its global media review today.

The news comes after the company chose Ogilvy as its global creative AOR back in February following a four-month search. (That agency’s status will not be affected by the new call for pitches.)

From Ad Age:

“The company has sent agencies a document requesting information and an introduction describing the goals of the pitch”

…which will concern the company’s $100M annual media spend.

The real issue here: Tiffany’s wants to work with a single agency rather than the multiple shops that now handle its media needs. The company’s sales numbers and stock prices are doing quite well, so victor, spoils, etc.

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