A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.
Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump.
Credits:
Agency: Commonwealth//McCann, Detroit
Creative Chairman: Linus Karlsson
Chief Creative Officer – Global: Andreas Dahlqvist
Deputy Global Chief Creative Officer: Matt Canzano
Creative Director/Copywriter: Greg Collins
Creative Director/Art Director: Emil Nisowski
Chief Production Officer: Brian Dilorenzo
Global Director of Strategy: Conner Huber
SVP, Managing Director: Kate MacNevin
VP, Account Director: Dave Paxton
Account Supervisor: Derek Chappo
Program Manager: Jenny Convery
Director of Content: Jeff Beverly
Executive Producer: Craig Mungons
Production Co: MJZ
Director: Joaquin Baca-Asay
Director Of Photography: Joaquin Baca-Asay
Line Producer: Lalou Dammond
Editorial: Rock Paper Scissors
Editor: Ted Guard
Visual FX: A52
VFX Supervisor/Flame Artist: Andy McKenna
Sound Design, Vocal Recording: Stimmung
Audio Post: Heard Audio, Lime Studios
Talent: Trish Damon