Commonwealth//McCann Stokes Manchester United Pride for Chevy

By Erik Oster 

A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.

Through a digital experience at “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump.



Agency: Commonwealth//McCann, Detroit

Creative Chairman: Linus Karlsson

Chief Creative Officer – Global: Andreas Dahlqvist

Deputy Global Chief Creative Officer: Matt Canzano

Creative Director/Copywriter: Greg Collins

Creative Director/Art Director: Emil Nisowski

Chief Production Officer: Brian Dilorenzo

Global Director of Strategy: Conner Huber

SVP, Managing Director: Kate MacNevin

VP, Account Director: Dave Paxton

Account Supervisor: Derek Chappo

Program Manager: Jenny Convery

Director of Content: Jeff Beverly

Executive Producer: Craig Mungons

Production Co: MJZ

Director: Joaquin Baca-Asay

Director Of Photography: Joaquin Baca-Asay

Line Producer: Lalou Dammond

Editorial: Rock Paper Scissors

Editor: Ted Guard

Visual FX:  A52

VFX Supervisor/Flame Artist: Andy McKenna

Sound Design, Vocal Recording: Stimmung

Audio Post: Heard Audio, Lime Studios

Talent: Trish Damon