-Content creation studio Joe Berkeley LLC produced a 60-second spot for the National Medal of Honor Museum, which is slated to be built in Arlington, Texas. The commercial features President George W. Bush, President Bill Clinton and President Barack Obama.
The spot, which aired during Fox Sports Veterans Day, talks about the importance of the National Medal of Honor and encourages all Americans to join together to build the museum in honor of the recipients.
-Today is also International Pocky Day—since 11/11 looks like four Pocky sticks. Agency RPA used Instagram and Facebook’s AR abilities to create a lens that brings the iconic red Pocky box and the “Share Happiness” campaign to life.
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–Mariah Carey brings her holiday magic to McDonald’s with her own Mariah Meal.
-In a nod to a holiday classic film, Catherine O’Hara reprises her role from Home Alone in a Droga5-produced Chase ad, looking for her lost Kevin in a department store, only to find Kevin Hart.
-Apple’s vp of marketing communications Tor Myhren gave Adweek an overview of the brand’s Cannes Lions Grand Prix-winning campaign, “Shot on iPhone.”
-While Paul Rudd has been named People’s “sexiest man alive,” Edible (formerly Edible Arrangements) has named Lamorne Morris as America’s Sweetest Man Alive. Morris starred in New Girl (as Winston) and the Hulu comedy “Woke,” and is known for his humor and kindness both on and off the screen.
Edible recently launched its “Be Sweet Today” platform, which is intended to incite random acts of kindness through everyday gifting. In honor of that, 10% of the proceeds from sales of Edible’s Sweetest Platter and Bouquet will benefit Random Acts, which funds acts of kindness.