-Yes, there are plenty of wearables that track health data. Looking to poke the Apple Watch/Fitbit bear, Oura launched a big brand campaign push that riffs off the kid’s song, If You’re Happy And You Know It. Creative came from Mischief @ No Fixed Address.
-Sometimes, simple works best. Some outstanding creative for the Red Cross from BBDO.
–Taamrat Amaize joins Collins as head of strategy. Before this role, Amaize was at Interbrand and Wolff Olins.
“People now demand that the brands they support contribute and regenerate value rather than extract and exploit it,” she said. “They want brands to take a real and clear position, make it part of their business and be consistent. So that’s what I’m intent on doing more of at Collins—strengthening, growing and scaling our clients’ businesses in a way that can make a real, unignorable impact.”
-The World Federation of Advertisers announced its shortlist for its Global Marketer of the Year 2020. If you had Fernando Machado and Marc Pritchard on your list, congratulations, you were correct.
–Elon Musk needs to change the name of his tequila.
–Microsoft is selling ugly sweaters for a good cause. $20 from each sale goes to Girls Who Code.
–Apple revealed its top 2020 apps. Topping the list is the exercise app Wakeout! Disney+ was TV app of the year. And, as one could guess, Zoom was the most-downloaded free app.