This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope

Burt Bacharach classic sets a moving tone in work from BBDO

A simple, yet powerful song celebrates hope. American Red Cross

In a world struggling amid a pandemic, every bit of communication is vital. Yet, one could be forgiven if a constant flow of PSAs manages to fade into the background. Creatively, messaging around important issues remains largely straightforward, which is understandable considering the circumstances.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"media"}