Thursday Stir

By Erik Oster 

-Publicis Groupe’s OneHPE bespoke agency created an “18 Zeros” campaign for Hewlett Packard Enterprise (HPE) celebrating the power of supercomputing. The campaign launched for Exascale Day on Oct. 18 (exascale refers to computing systems capable of computing 10 to the eighteenth power billion calculations per second).

“We came up with a really simple, yet powerful idea—to intrigue curious minds and prompt them to find out how the power of 18 zeros can change the world we live and work in,” Publicis New York CCO Andy Bird said in a statement. “We love the way it brings you in with a simple headline, teasing a website made of 18 zeroes and asking the big question of how it can solve our biggest challenges. We’re so excited to draw awareness to such an important day with an idea that ignites interest and curiosity for everyone.”

Quiby is shutting down after just six months. Call it a sad Quibye.


-Ogilvy Chicago’s new campaign for the USPS revisits an iconic motto ahead of the election.

-Cincinnati-based Curiosity became the first integrated independent agency to join the ANA’s See Her initiative.

-The transition from brand safety to brand suitability is accelerating with YouTube’s new standards.

-A grassroots initiative called Green the Bid launched to promote sustainable production practices in advertising.