Thursday Stir

By Kyle O'Brien 

-Choice Hotels has enlisted Zooey Deschanel as its “Fairy Hotel Mother” to reassure travelers that Choice has a hotel for every type of stay across its 22 brands and a best price guarantee when booking directly on Deschanel sports a wand that she waves to take people to their destinations via the website. The campaign was developed in partnership with McKinney, Choice’s creative agency of record. “Where Travels Come True” is the largest celebrity campaign Choice has done in its 84-year history.

-It’s opening day and Major League Baseball and new creative AOR Wieden+Kennedy addressed tradition in a three-spot campaign dubbed “Baseball Is Something Else.”


-Square has added star power for the launch of its accelerator program Forward with Dwyane Wade, Rosario Dawson and Ayesha Curry.

-NBA player Jalen Green stars in Liquid Death’s latest campaign alongside a screaming, disembodied head.

-Cottonelle is using frank comedy in its “Tales From Down There” campaign, from FCB Chicago and continuing the brand’s DownThereCare platform.

-Media.Monks chief people officer, James Kinney, is presenting the advertising industry with coping skills and wellness education.

-Adweek talked with Squarespace’s David Lee as its DIY agency caters to a new wave of creators.

-Saks and tech partner Bambuser turned a pandemic survival tactic into a modern spin on the private fashion show.

-Canadian pizza chain Pizza Pizza, known for its dipping sauces, has launched its latest invention, created in partnership with Zulu Alpha Kilo. Modeled after an everyday paint roller and tray, only much smaller, the Dip Roller lets pizza lovers and dip die-hards apply an even coat of dip to every slice, getting the most out of their dipping sauce.