Thursday Stir

By Kyle O'Brien 

-Dancing duo Stephen “tWitch” Boss (Ellen) and Allison Holker (So You Think You Can Dance) meet their dexterous doubles in the latest musical campaign for Dick’s Sporting Goods and the pair’s DSG x Twitch + Allison Collection out of creative agency Where Eagles Dare. The ad was produced by Identity and directed by Alan Ferguson. In the spot, dance rehearsal gets a boost when their talented reflections start calling the shots, launching a stylish dance battle to the infectious groove of the ’80s song Din Daa Daa.”

-Publicis Groupe India has won FMCG major, PepsiCo India’s media business after a multi-agency pitch process. With this win, PepsiCo India has consolidated its media, creative and digital business with Publicis Groupe and brought in nearly $500 million in media billings alone from Pepsi since the spring.


-The acquisition for British headquartered adtech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

-It’s time to put together Adweek’s Hot List, which honors the best in TV, media and digital and tech, along with spotlighting a Media Visionary and leading creators and executives. Make your submissions here.

-A mini-Woodstock is being planned, and the cannabis community is ready to sponsor and work its way into mainstream America.

-Creative advertising and design organization D&AD has tapped indie agency Space & Time to handle its global media account.

-Tequila brand Patrón is hosting a summer pop-up experience in the metaverse, though tasting might be a bit more difficult through the digital platform.

-Buoy, a hydration wellness brand, is bringing attention to those living with chronic illness through a short film featuring TikTok creators.