Thursday Odds and Ends

By Kiran Aditham 

-W+K London welcomed Benetton alum Andy Cameron as interactive creative director. link

-McDonald’s will spend heavily on accelerated “reimaging” of its restaurants. link


-7-11 now has its own low-price “premium” beer called Game Day. link

-In honor of Earth Day, NYC auction house Christie’s is holding a Green Auction. link

-American Apparel of all brands meanwhile comes up with its own nifty Earth Day effort. link

-IPG agency Dailey appointed RPA, DDB and Rapp Worldwide alum Matt Stefl to SVP/director of planning. link

-Online ad revenues accounted for 26% of The New York Times Company’s Q1 total ad revenues. link

-Lufthansa is offering the infamous iPhone misplacer a free trip to Germany. link

-Bloomberg’s redesigned issue of BusinessWeek revealed. link

-Levi’s offers “social shopping” with the help of Facebook integration. link

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