How many case studies have you seen where something started with “we needed to market Acme Widgets, yadda yadda, it turned into a social media campaign that the entire woooorrrlld enjoyed (but don’t ask us how many widgets we sold).” This video, ad rather, takes that tone but ends with a twist. If nothing else it’s a good reminder that new isn’t always the best.
*according to its creators.
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H/t to SH