–mcgarrybowen Chicago asks “Want to wake up at Super Bowl LI?” for Marriott’s Courtyard Hotels (video above).
-mcgarrybowen New York expanded its strategic leadership team with the addition of chief strategy officer Conner Huber and the promotion of Phil Gaughran to chief integration officer.
-Digiday examines agencies’ “mixed responses to brands’ diversity quota demands.”
-Bentley launched a global agency review (creative currently with Keko London, digital with VML).
–Thinking about a new career? There’s now a college course in “How to Be a YouTuber,” but you’ll have to move to Glasgow.
–Advertising Week made a bunch of Havas employees stand in a line to wait for ice cream. Tipsters tell us they enjoyed it. The ice cream truck showed up outside other agencies as well.
–New York-based branding agency Beardwood&Co (nice name, dudes) created a new website and packaging design for Seventh Generation.
–Apparently kids in the U.K. were not too interested in McDonald’s “youth-focused YouTube page.” We can’t imagine why.
–Creative will never be automated. Now here’s someone arguing about whether creative will ever be automated.