David&Goliath, Kia and Bo Jackson Don’t Know Diddly About Tecmo Bowl

By Patrick Coffee 

David&Goliath (which has not yet transitioned to its new homepage URL) took advantage of Bo Jackson’s totally weird yet somehow reasonable comeback in a new Kia campaign that launched today.

The work offers two slight variations on a single idea: putting old-school football players into a super old-school video game — in this case, the 1989 NES classic Tecmo Bowl. (Yeah, we know the arcade version came out in 1987. We are kind of old.)

The second one is pretty much all graphics, but the nostalgia factor plus the start of the football season is, like, guaranteed impressions.

This was kind of fun, no? Now tell us why we’re wrong in the comments.


Honestly, though, we only posted on this campaign so we could revisit a W+K classic that came out at about the same time as Tecmo Bowl.

Holy shit, Michael Jordan looks young.


Client: Kia

Agency:  David&Goliath, LA
Founder & Chairman: David Angelo
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Creative Director: Rick Utzinger
Sr. Art Director: Sheldon Melvin
Sr. Copywriter: Matt Kappler
Sr. Copywriter: Andy Sciamanna
Planning Director: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer:  Katie Lambrecht
Senior Project Manager: Kemit Ray

Managing Director: Jeff Moohr
Group Account Director:  Mike O’Malley
Account Supervisor: Tara Poosti
Account Executive: Jack Scott
Product Information Manager: Mark McNaul

Director, Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price

Production Company: MJZ
Director / DP: Joaquin Baca-Asay
President: David Zander
Executive Producer: Eriks Krumins
Line Producer: Lalou Dammond
Sales Representative: In-House Reps (Steven Monkarsh / Irma Rodriguez)

Editorial House: Spinach
Editor: Nate Gross
Asst Editor: Zaldy Lopez
Producer: Jonathan Carpio / Patricia Gushikuma

VFX / Animation / Online: Method
Creative Director:  Jon Noorlander
Lead Flame Artist / On Set Supervisor: Tom Leckie
Lead Flame Artist: Chihcheng Peng
CG Supervisor: Ivan Guerrero, Rick Walia
Compositing Supervisor: David Piombino
Executive Producers: Stuart Robinson & Stephanie Gilgar
Senior VFX Producer: Heather Saunders

Color: Company 3
Colorist:  Tim Masick

Music: Beacon Street
Composers: John Nau, Andrew Feltenstein, Danny Dunlap
Sound Design & Mix: Beacon Street
Mixer / Sound Designer: Rommel Molina
Executive Producer: Adrea Lavezzoli
Mix Producer: Kate Vadnais
Associate Producer: Lindsey Lerman