Thursday Odds and Ends

By Erik Oster 

-McCann Madrid made this spot for Syrmo, “a Smart Pad that skateboarders fit to the truck of their skateboard” and records their stunts in 3D. We all know skating tricks never happened if you didn’t record them.

-An unnamed “social media executive” explained to Digiday exactly how the whole influencer marketing racket is a very unfunny joke.

-We all like George Costanza, but only Insight Creative Group based an entire outdoor campaign on a joke that’s almost 20 years old.


-Nielsen tells us that Netflix spares the average viewer from sitting through nearly 200 hours of commercials each year, thank fucking god.

-MME launched some radio ads celebrating the 100th anniversary of Nathan’s Famous with testimony by such New York celebrities as Regis Philbin and Kathy Griffin. We’re pretty sure she hasn’t eaten a real hot dog in many years, insert Anderson Cooper joke here.

-Oh look, more people are making fun of Shingy and his proclamations about “the virtual reality era.”

-Some rich guy joined his rich dad at a company run by richie riches. (It was Havas CEO Yannick Bolloré.)

-Production company Derby signed director Andrew Hardaway to its roster. He’s worked on campaigns for HP, Lexus, Nissan, and Volkswagen.

-Prod co The Honor Society signed director Tim Abshire, who has helmed spots for M&M’s, ESPN, E*TRADE, Taco Bell, etc.

-Another production company called Cultivate Media launched in L.A. Director Matty Smith and four-time Cannes winner Ali Ali are its first hires.