An Oklahoma Carpet Store Channels Classic Seinfeld on This #TBT Billboard

The timeless art of savings

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Is he sponge worthy?

Bart Brewer, the COO and pitchman for Oklahoma City's Floor Trader stores, riffs on Seinfeld's "timeless art of seduction" bit in a throwback Thursday billboard from Insight Creative Group.

On the show, George Costanza stripped down to his shorts and socks, striking provocative poses for some snapshots designed to "impress" a clerk at the photo store. (This was pre-smartphone 1996, when humans still lived in caves and got film developed at the mall.)

Fast forward 20 years, and Brewer recreates Costanza's pose, sporting a blue Floor Trader polo shirt and khakis, with carpet samples nearby, plus the headline, "The Timeless Art of Savings."

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