–BBDO Russia Group launched a domestic violence PSA called “Do not look the other way” (video above).
-mcgarrybowen appointed Jason Gonsalves as its U.K. CEO.
-North Carolina agency SFW appointed Gray Robinson as marketing director.
–Mizuno USA appointed Atlanta-based mobile agency Dragon Army as their mobile agency of record.
-Digiday Content Studio created “Movies Guide to the Upfronts” for NCM, “America’s Movie Network.”
-Taco Bell and Snapchat team up to turn you into a Taco.
–Donald Trump celebrated Cinco de Mayo by tweeting “I love Hispanics!” along with a photo of himself eating a taco bowl. Is this what a Trump general election pivot looks like?
–Sports Illustrated has a full magazine “branded” by Gatorade. The media model is healthy, nothing to see here..
-WPP rebranded its Ford-dedicated agency, Team Detroit, as Global Team Blue.
-IPG reported organic growth of 6.7% in Q1.