Thursday Morning Stir

By Kiran Aditham 

-YouTube unveils its overlay ad kit. link

-Team One and Anonymous Content join forces and employ nifty choreography to promote Lexus hybrids. link


-Red Bull opts for a branded $220 million soccer stadium in Jersey instead of plain ol’ commercials to help sell energy drinks. link

-Dutch creatives Erik Wunsch and Peggy Stein along with brand expert Colin Lyon launched Amsterdam-based OneBigAgency. link

-Memac Ogilvy, JWT and Starcom won agency of the year, network of the year and media agency of the year honors at the Dubai Lynx Awards. link

-Brands like CBS, Intel and H&R Block tip off direct marketing campaigns around March Madness. link

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