Thursday Morning Stir

By Erik Oster 

-TBWA\Melbourne highlights the damage caused by homophobic and transphobic language with its “#LoveSpeech” campaign for ANZ Bank’s Sydney Gay & Lesbian Mardi Gras sponsorship (video above).

-MDC Partners’ Assembly was named media agency of record for Pabst, working across its brand roster.

The Martin Agency hired chief strategy officer Elizabeth Paul from MullenLowe.


-We know you’re hungry for more “Moldy Whopper.” Here’s the inside story on the making of Burger King’s viral campaign.

-Is the “Moldy Whopper” campaign just awards bait, though? Of course not. It is also fantastic click bait for industry trade publications.

-The classism and pay-to-play nature of the ad industry means many aren’t given the opportunity to succeed and creative potential goes untapped.

-Unlimited integrated CRM and retail support agency Prophecy Unlimited and B2B agency DirectionGroup Unlimited within its customer engagement unit TMW Unlimited.

-The advertising behemoth behind Bloomberg is turning 2020 into the influencer election.