-Today in oddball celebrity/brand collaborations, we bring you Steve Aoki and Tic Tac. The DJ was the creative director for the brand’s latest campaign (video above).
-Leo Burnett Chicago has named Adriano Mato, former CCO at Grey Brazil, as evp and ecd.
-According to Vice, a “disturbing number of people” think coronavirus is related to Corona. Yikes.
-A recent British study found that 42% of people agree that advertising has “the power to help make the world a better place.”
–Here’s why MasterClass tapped Jeff Goodby and Rich Silverstein to teach the world about advertising.
-Business Insider reports IPG was among those hired to promote a controversial music festival in Saudi Arabia.
-Campaign says there’s no sale on the agenda for The & Partnership. Its founder, CEO and chairman Johnny Hornby told the trade that he plans to double the agency’s size in the next four years.
-PETA’s latest target? Punxsutawney Phil.