Thursday Morning Stir

By Erik Oster 

-BETC Paris launched a campaign for French retail chain E. Leclerc with a pair of broadcast spots directed by Xavier Gianolli (video above) and OOH ads of giant receipts.

-You may have heard that Accenture Interactice acquired a little agency called Droga5. Adweek discussed the deal with Accenture Interactive CEO Brian Whipple and Droga5 founder/creative chairman David Droga and took a look at the agency’s history of iconic ads.

-The Drum asks whether the agency’s culture can survive the transition.


-Agency PRs have the highest stress levels, according to CIPR’s State of PR study.

-McCann created a floral brain installation to change how people view addiction.

-LGBT+ advertising and marketing network PrideAM is launching in the U.S.

-VMLY&R took over an erotic magazine in Poland and put out an issue empowering women before shutting the publication down.